Book chapter
The Viability of Media Literacy in Reducing the Influence of Misleading Media Messages on Young People’s Decision-Making Concerning Alcohol, Tobacco, and Other Substances
Current addiction reports, Vol.3(2), pp.175-181
Springer International Publishing
06/01/2016
Abstract
Significant portions of media programming and advertising consumed by young people contain glamorized, fictionalized portrayals of substance use, sex, and other potentially concerning behaviors. Research indicates that media use including advertising exposure contribute significantly to young people’s tobacco use, abusive alcohol consumptions, and substance use. As a result, experts have examined media literacy as a potentially effective way to equip young people with critical-thinking skills necessary to distinguish truthful media-based information from unhealthy or deceptive information. The results of numerous studies indicate that, while questions remain and additional testing is needed, media literacy has strong potential as a substance-abuse prevention campaign strategy. In order to more fully understand and realize the benefits of media literacy education, researchers must continue working to answer existing questions concerning media literacy and extend the methods they use to include longitudinal, repeated-measures study designs. This will allow them to more fully understand media literacy training and tailor programs to the specific needs of audience members.
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Details
- Title
- The Viability of Media Literacy in Reducing the Influence of Misleading Media Messages on Young People’s Decision-Making Concerning Alcohol, Tobacco, and Other Substances
- Creators
- Erica Weintraub Austin - Washington State UniversityBruce E. Pinkleton - Washington State University, Edward R. Murrow College of Communication
- Publication Details
- Current addiction reports, Vol.3(2), pp.175-181
- Academic Unit
- Strategic Communication, Department of
- Publisher
- Springer International Publishing
- Identifiers
- 99901131438801842
- Language
- English
- Resource Type
- Book chapter