Is product placement more persuasive under conditions of Ego-depletion?

Conference poster

Open access

Brian Gillespie and Jeff Joireman

Washington State University Academic Showcase (Pullman, Washington, 03/26/2010)

03/26/2010

Handle:

https://hdl.handle.net/2376/2611

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Gillespie - Is product placement211.54 kBDownload View

Ego-depletion

Self-regulation

Self-control

Product placement

Affect

Cognition

Attitudes

Advertising

Television

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260 Record Views

Title: Is product placement more persuasive under conditions of Ego-depletion?
Creators: Brian Gillespie (Author)
Jeff Joireman (Author)
Conference: Washington State University Academic Showcase (Pullman, Washington, 03/26/2010)
Academic Unit: WSU Academic Showcase 2010
Grant note: Washington State University
Identifiers: 99900501609601842
Copyright: In copyright ; openAccess ; http://rightsstatements.org/vocab/InC/1.0/ ; http://purl.org/eprint/accessRights/OpenAccess
Language: English
Resource Type: Conference poster