- Title
- Scalable determinants of strategic marketing planning and development of small and medium enterprises (SMEs) in Nigeria: A theoretical perspective
- Creators
- S. I. Ikotun (Author)Folake Okor (Author)Muhammed Momoh (Author)D. Ogbechi (Author)P. Maunne Ozopelide (Author)
- Conference
- iSTEAMS Multidisciplinary Conference, 8 (Accra, Ghana)
- Academic Unit
- Edward R. Murrow College of Communication
- Identifiers
- 99901214237801842
- Language
- English
- Resource Type
- Conference presentation
Conference presentation
Scalable determinants of strategic marketing planning and development of small and medium enterprises (SMEs) in Nigeria: A theoretical perspective
iSTEAMS Multidisciplinary Conference, 8 (Accra, Ghana)
10/2017
DOI:
https://doi.org/10.7273/000007296
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