U.S. CONSUMERS’ PERCEIVED VALUE OF APPAREL RECYCLING SERVICES: INSIGHTS FOR BRANDS AND RETAILERS

Jessica Ganak; Yini Chen; Dan Liang; Hang Liu; Ting Chi

doi:10.15444/GFMC2019.02.08.04

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U.S. CONSUMERS’ PERCEIVED VALUE OF APPAREL RECYCLING SERVICES: INSIGHTS FOR BRANDS AND RETAILERS

Conference proceeding

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U.S. CONSUMERS’ PERCEIVED VALUE OF APPAREL RECYCLING SERVICES: INSIGHTS FOR BRANDS AND RETAILERS

Jessica Ganak, Yini Chen, Dan Liang, Hang Liu and Ting Chi

Global Fashion Management Conference, Vol.2019, pp.286-291

Global Fashion Management Conference (Paris, France, 07/2019)

07/11/2019

DOI: https://doi.org/10.15444/GFMC2019.02.08.04

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https://hdl.handle.net/2376/120476

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Abstract

denim apparel

recycle

millennial

This study aimed to identify the key factors influencing the U.S. millennial consumers’ willingness to recycle their denim apparel to brands or retailers. Consumer perceived value model provides the theoretical framework and guides data analysis. Five main values identified are the perceived social, financial, emotional, convenience and ecological values.

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Title: U.S. CONSUMERS’ PERCEIVED VALUE OF APPAREL RECYCLING SERVICES: INSIGHTS FOR BRANDS AND RETAILERS
Creators: Jessica Ganak
Yini Chen
Dan Liang
Hang Liu
Ting Chi
Publication Details: Global Fashion Management Conference, Vol.2019, pp.286-291
Conference: Global Fashion Management Conference (Paris, France, 07/2019)
Academic Unit: Department of Apparel, Merchandising, Design and Textiles
Identifiers: 99900619756101842
Language: English
Resource Type: Conference proceeding