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Murray Dissertation Updated 8-2022 version 21,020.15 kB
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Dissertation
AN EXAMINATION OF LOCAL FOOD AND AGRITOURISM: VALUE, PERCEPTIONS, DRIVERS, AND THE IMPACT OF COVID-19
Washington State University
Doctor of Philosophy (PhD), Washington State University
01/2022
DOI:
https://doi.org/10.7273/000004631
Handle:
https://hdl.handle.net/2376/124968
Abstract
This dissertation is composed of three individual essays, each examining an individual aspect of the local food or agritourism industry. The first essay examines the aspects of local food that drive the consumption value of local foods and subsequent increases in personal and social enrichments as well as intentions to seek out local food in the future. Community and price value were determined to be the primary drivers of consumption value in the newly presented local food consumption value scale (LFCV). The COVID-19 pandemic was also found to positively impact consumers' local food-seeking behaviors. Essay two examines potential drivers of value creation in the agritourism context. Value creation was contextualized as consumer perceived value, using the PERVAL scale. Three dimensions of agritourism were found to have positive effects on the dimensions of PERVAL: intangible elements (educational, cultural, atmosphere, and community), tangible elements (physical good or products), and the nostalgic nature of agritourism. Each of these dimensions also led to increases in consumer perceptions of satisfaction and intention to revisit agritourism destinations in the future. Essay three examined the same three drivers of agritourism (intangible, tangible, and nostalgia) in the memory dominant logic framework of value creation. All three dimensions were found to exert positive effects on experience memorability, satisfaction, and intentions to revisit agritourism destinations. This dissertation extends the local food literature out of the tourism context, augments the limited research pertaining to the agritourism demands, and extends the application of the memory dominant logic framework to the agritourism context.
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Details
- Title
- AN EXAMINATION OF LOCAL FOOD AND AGRITOURISM
- Creators
- Jessica Caroline Murray
- Contributors
- Robert Harrington (Advisor)Jenny Kim (Committee Member)Soobin Seo (Committee Member)
- Awarding Institution
- Washington State University
- Academic Unit
- Carson College of Business
- Theses and Dissertations
- Doctor of Philosophy (PhD), Washington State University
- Publisher
- Washington State University
- Number of pages
- 143
- Identifiers
- 99900898638201842
- Language
- English
- Resource Type
- Dissertation