Dissertation
ENGAGING ENVIRONMENTAL ISSUES: AN ADAPTIVE COMMUNICATION MODEL AND APPROACH TO EXPLORING STAKEHOLDERS' PERCEPTIONS OF LAKE WATER QUALITY
Doctor of Philosophy (PhD), Washington State University
01/2015
Handle:
https://hdl.handle.net/2376/111826
Abstract
The complexity of environmental issues provides a unique opportunity to reexamine and modify long-established campaign processes to better accommodate environmental issue campaigns. Current environmental communication research has yet to provide an adaptive segmentation strategy that considers how to better acknowledge and incorporate critical local, socio-political, systems-level knowledge and meanings. For the purposes of this study, I propose a model that incorporates collaborative and malleable processes in the communication campaign process to better adapt to the complexities of environmental issues. The adaptive model I propose for this study extends Grunig's (1997) Situational Theory of Publics (STP) to better inform complex environmental campaign goals and objectives than other segmentation approaches and theory. The Adaptive Issues Management for Segmentation (AIMS) model extends STP by incorporating Issues Management (IM), and place-based literatures. I propose the use of both quantitative and qualitative descriptive data to address the complexities of environmental issues and better understand perceptions of water quality issues to inform communication campaigns and discuss the mixed-methods approaches researchers have applied to examine place-based issues. I apply the AIMS model to explore lakeshore property owners' and key stakeholders' perceptions of water quality issues to better inform communication campaigns.
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Details
- Title
- ENGAGING ENVIRONMENTAL ISSUES: AN ADAPTIVE COMMUNICATION MODEL AND APPROACH TO EXPLORING STAKEHOLDERS' PERCEPTIONS OF LAKE WATER QUALITY
- Creators
- Natalie Christine Grecu
- Contributors
- Todd Norton (Advisor)Bruce Pinkleton (Committee Member)Amanda Boyd (Committee Member)
- Awarding Institution
- Washington State University
- Academic Unit
- Edward R. Murrow College of Communication
- Theses and Dissertations
- Doctor of Philosophy (PhD), Washington State University
- Number of pages
- 158
- Identifiers
- 99900581640701842
- Language
- English
- Resource Type
- Dissertation