Dissertation
How Sight Becomes Subject: Cultural Image Design in the Age of Digital Rhetoric
Doctor of Philosophy (PhD), Washington State University
01/2018
Handle:
https://hdl.handle.net/2376/16349
Abstract
This dissertation challenges machine-based understandings of digital rhetoric and literacy. Rather than focus on the tools themselves as integral to the process of multimodal composition, this dissertation turns the emphasis to the body in online communication as an active agent in doing digital rhetoric. In online cross-cultural communication, the body takes on either the role of perceiving or perceived in the relationship of sender to receiver. For online cross-cultural communication to be successful between bodies that reside within different discourse communities, affective identification can be gained through the hybridity of image and word. To demonstrate, ancient and contemporary examples of visual rhetoric are analyzed, transcending both space and time and on-and-offline hegemonic blocks. In analyzing the tension between image and word as rhetorical symbol systems, the ways in which image design becomes hegemonized to reflect the dominant discourse is critiqued by analyzing the power structures that gate keep their manifestations into the public sphere. To conclude, this dissertation offers two avenues for further research in the areas of critical digital literacy as a way to enact ethical image design: coding and cross-cultural collaborations.
Metrics
8 File views/ downloads
17 Record Views
Details
- Title
- How Sight Becomes Subject
- Creators
- Lucy Anne Johnson
- Contributors
- Victor Villanueva (Advisor)Kristin L Arola (Committee Member)Patricia F Ericsson (Committee Member)Julie Staggers (Committee Member)
- Awarding Institution
- Washington State University
- Academic Unit
- Department of English
- Theses and Dissertations
- Doctor of Philosophy (PhD), Washington State University
- Number of pages
- 120
- Identifiers
- 99900581822501842
- Language
- English
- Resource Type
- Dissertation