Dissertation
IT’S ON YOU! THE DEVELOPMENT AND ASSESSMENT OF AN INSTAGRAM-BASED SOCIAL NORMS MESSAGE TO INCREASE BYSTANDER INTERVENTION AMONG COLLEGE STUDENTS
Washington State University
Doctor of Philosophy (PhD), Washington State University
05/2024
DOI:
https://doi.org/10.7273/000006557
Abstract
Health messaging can be a successful tool in encouraging pro-social behavior, such as bystander intervention in sexual violence situations. This dissertation explored the development of a social media message to encourage bystander intervention among college students using multiple theoretical frameworks: social norms approach and bystander intervention barriers. After the development of these messages, an experiment was conducted to assess the effect of the messages on attitudes, perceived norms, efficacy, intentions to intervene, and intentions to take responsibility as they relate to bystander intervention. The experiment conditions were four: a norms-based condition, a behavior-based condition, a combination condition, and a control condition. The norms-based condition had an effect on perceived norms and intentions to intervene. The combination condition had an effect on intentions to intervene. These results have implications for our current understanding of bystander intervention models and message development to encourage bystander intervention in sexual violence situations among college students.
Metrics
7 File views/ downloads
6 Record Views
Details
- Title
- IT’S ON YOU! THE DEVELOPMENT AND ASSESSMENT OF AN INSTAGRAM-BASED SOCIAL NORMS MESSAGE TO INCREASE BYSTANDER INTERVENTION AMONG COLLEGE STUDENTS
- Creators
- Leticia Couto Fazio De Albuquerque Lira
- Contributors
- Stacey J T Hust (Chair)Jessica Fitts Willoughby (Committee Member)Traci Gillig (Committee Member)
- Awarding Institution
- Washington State University
- Academic Unit
- Edward R. Murrow College of Communication
- Theses and Dissertations
- Doctor of Philosophy (PhD), Washington State University
- Publisher
- Washington State University
- Number of pages
- 104
- Identifiers
- 99901121439601842
- Language
- English
- Resource Type
- Dissertation