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Japan's Marshmallow World: The Community, Effervescence, and Fashion of Plus-Size Women in Japan
Dissertation   Open access

Japan's Marshmallow World: The Community, Effervescence, and Fashion of Plus-Size Women in Japan

Chancy J. Gatlin-Anderson
Washington State University
Doctor of Philosophy (PhD), Washington State University
2023
DOI:
https://doi.org/10.7273/000006377
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Abstract

Body Positivity Community Effervescence Plus-Size Social Media Japan
This dissertation outlines the plus-size experience in Tokyo, Japan, focusing on themes of body positivity, shared experience of body shame and acceptance, infrastructure and influence on plus-size fashion, effervescence and community, and body positivity on social media. In this study I argue that (1) plus-size women are not outwardly ‘refusing’ through dress to conform to society as observed in classic subculture groups, but come together to produce a community which draws on approved models of collectivity already present within Japanese society, (2) Japanese plus-size women aim to fit in with general Japanese society and work to build an impression that they are just as trendy as their thinner, straight-sized counterparts, and (3) body positivity takes shape within the known parameters of Japanese social acceptability.

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