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Kahani Ab Tak: On Storytelling, Time, and a Pandemic in Mumbai's 'Daily Soap' Industry
Dissertation   Open access

Kahani Ab Tak: On Storytelling, Time, and a Pandemic in Mumbai's 'Daily Soap' Industry

Sreenidhi Krishnan
Washington State University
Doctor of Philosophy (PhD), Washington State University
05/2025
DOI:
https://doi.org/10.7273/000007405
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Abstract

Daily Soap Hindi Mumbai soap opera ethnographic
This dissertation is an ethnographic exploration of the production practices of the Hindi soap opera, also known as ‘daily soap’, industry in Mumbai, India. I examine how contemporary daily soap making is organised through a set of production conventions that coordinates, as well as delineates, television workers' creative labour. In this study, I identify and examine three specific conventions, namely narrative, authorial, and temporal, that I argue simultaneously shape televisual imaginaries as well as conceptualisations of creative work in the industry. I show how daily soaps are made through distinctive aesthetic and fictive codes that are interpretively deployed by workers through production hierarchies, contested audience formulations, and performance of temporal labour. I further explore these production practices in the context of the Covid-19 pandemic using the conceptual lens of resilience. Production conventions, as I illustrate, reveal complex processes of serialised television making and media workers’ self-reflexive articulations of their creative work in a crucial Mumbai-based media industry.

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