Dissertation
Product Recalls Conceptualized as Social Dilemmas
Doctor of Philosophy (PhD), Washington State University
01/2016
Handle:
https://hdl.handle.net/2376/12152
Abstract
This dissertation explores the product recall decision. I first posit that the product recall decision can be viewed as a social dilemma where short-term individual interests and long-term collective interests are at odds. Consistent with this reasoning, Study 1 finds that the product recall decision can be viewed as a social dilemma. Building on these findings, Studies 2-4 explore how factors found to influence cooperation in social dilemmas impact the product recall decision. Study 2 explores how decision makers’ time-horizons, CFC, and perception of the decision affect their willingness to recall a product. Results show that decision makers’ time-horizon does not affect one’s willingness to recall a product. However, CFC effects recall intentions through ethical perceptions of the decision. When decision makers’ CFC is high and when the decision is perceived as being an ethical decision, willingness to recall a product increases. Study 3 explores how group size affects willingness to recall a product and study 4 explores how anonymity and product defect severity affect willingness to recall. Study 3 and 4 replicates the effects of CFC and ethical perceptions of the decision on willingness to recall, however, group size, anonymity, and product defect severity did not affect willingness to recall.
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Details
- Title
- Product Recalls Conceptualized as Social Dilemmas
- Creators
- Skyler Masaji King
- Contributors
- Jeff Joireman (Advisor)Andrew Perkins (Committee Member)Joyce Ehrlinger (Committee Member)
- Awarding Institution
- Washington State University
- Academic Unit
- Carson College of Business
- Theses and Dissertations
- Doctor of Philosophy (PhD), Washington State University
- Number of pages
- 82
- Identifiers
- 99900581434101842
- Language
- English
- Resource Type
- Dissertation