- Title
- The effects of globalization on marketing strategy and performance
- Creators
- Amonrat Thoumrungroje
- Contributors
- Patriya S Tansuhaj (Advisor) - Washington State University, Marketing and International Business, Department of
- Awarding Institution
- Washington State University
- Academic Unit
- Carson College of Business
- Theses and Dissertations
- Doctor of Philosophy (PhD), Washington State University
- Identifiers
- 99900875133901842
- Language
- English
- Resource Type
- Dissertation
Dissertation
The effects of globalization on marketing strategy and performance
Doctor of Philosophy (PhD), Washington State University
05/2004
Handle:
https://hdl.handle.net/2376/192
Abstract
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