The role of perceived risk in new product alliances

Dissertation

Open access

Pui-Wan (Ruby) Lee

Doctor of Philosophy (PhD), Washington State University

05/2003

Handle:

https://hdl.handle.net/2376/101

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Strategic alliances (Business)

New products

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Title: The role of perceived risk in new product alliances
Creators: Pui-Wan (Ruby) Lee
Contributors: Jean Lynne Johnson (Advisor) - Washington State University, Marketing and International Business, Department of
Awarding Institution: Washington State University
Academic Unit: Carson College of Business
Theses and Dissertations: Doctor of Philosophy (PhD), Washington State University
Identifiers: 99900873535201842
Language: English
Resource Type: Dissertation