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Two Essays on Gift Giving_2020_May_22_updated1.77 MB
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Dissertation
Two Essays on Gift Giving
Washington State University
Doctor of Philosophy (PhD), Washington State University
2020
DOI:
https://doi.org/10.7273/000005531
Abstract
The present dissertation seeks to provide a more comprehensive understanding of how materialism impacts consumers’ social spending (Essay 1) and how political identities influence consumers’ gift appreciation (Essay 2). Specifically, I examine in Essay 1 how material values shape social spending in different types of friendship and find that materialists in some situations tend to spend more compared to nonmaterialists because they are motivated to signal their commitment in the friendship. Essay 2 examines how political identities play a role in shaping recipients’ gift appreciation and reveals that recipients appreciate less when receiving gifts with incongruent political identities compared to congruent ones. I explain such effect by showing that incongruent gifts make recipients feel threatened regarding their political identities.
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Details
- Title
- Two Essays on Gift Giving
- Creators
- Shibiao Ding
- Contributors
- Jeff Joireman (Advisor)David E Sprott (Advisor)Chadwick J Miller (Committee Member)Andrew W Perkins (Committee Member)Mario Pandelaere (Committee Member)
- Awarding Institution
- Washington State University
- Academic Unit
- Carson College of Business
- Theses and Dissertations
- Doctor of Philosophy (PhD), Washington State University
- Publisher
- Washington State University
- Number of pages
- 138
- Identifiers
- 99901052237901842
- Language
- English
- Resource Type
- Dissertation