Corporate social responsibility: Do brand personality and social responsibility affect purchase behavior? An experimental study of college students

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Open access

Lyndee Giese

2007

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https://hdl.handle.net/2376/2465

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Corporate social responsibility

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Title: Corporate social responsibility: Do brand personality and social responsibility affect purchase behavior? An experimental study of college students
Creators: Lyndee Giese (Author)
Contributors: Kristine Ehrich (Advisor)
Academic Unit: Honors Theses (WSU Pullman, Passed with Distinction)
Identifiers: 99900590547501842
Copyright: http://rightsstatements.org/vocab/InC/1.0/; http://www.ndltd.org/standards/metadata; http://purl.org/eprint/accessRights/OpenAccess; In copyright; Publicly accessible; openAccess
Language: English
Resource Type: Essay