Essay
The need for tactile input in electronic commerce
2000
Handle:
https://hdl.handle.net/2376/2439
Abstract
We conducted this research in order to test whether consumers with a high need for input via touch would or would not use the Internet to purchase products. Furthermore, we investigated the impact of this characteristic on many types of products purchased over the Internet and also possible gender differences in the need for tactile input for purchase decisions. Results from our questionnaire of 272 undergraduate students provide preliminary evidence of the reliability and validity of the need for a tactile scale, which we also developed throughout the course of this study. In addition, this characteristic is found to negatively impact the purchase of certain products, i.e.. those requiring more touching in the evaluation process.
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Details
- Title
- The need for tactile input in electronic commerce
- Creators
- Michael Clark (Author)
- Academic Unit
- Honors Theses (WSU Pullman, Passed with Distinction)
- Identifiers
- 99900590552701842
- Copyright
- http://rightsstatements.org/vocab/InC/1.0/; http://www.ndltd.org/standards/metadata; http://purl.org/eprint/accessRights/OpenAccess; In copyright; Publicly accessible; openAccess
- Language
- English
- Resource Type
- Essay