Thesis
Consumer knowledge, influencing factors, and symbolic meaning of consuming Aloha attire in Hawaii during the twenty-first century
Washington State University
Master of Arts (MA), Washington State University
2012
Handle:
https://hdl.handle.net/2376/100486
Abstract
An analysis of symbolic meaning of dress in the context of traditional dress (aloha attire) is used to understand cultural meaning in Hawaii's marketplace. A quantitative and qualitative approach was used to determine knowledge, influencing factors, and symbolic meaning of consumption of aloha attire in Hawaii to help marketers market this cultural garment. Interviews and surveys were conducted and distributed to Hawaii college students, professional work environments, and apparel businesses. Questions from the interview and survey were based off of different cultural and perceived value theoretical frameworks. Research questions guiding this study help determine important socio-cultural influences that lead to the development of symbolic meaning. Results provide understanding of consumers in Hawaii and implicate strategies about how to market aloha attire in a cultural marketplace.
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Details
- Title
- Consumer knowledge, influencing factors, and symbolic meaning of consuming Aloha attire in Hawaii during the twenty-first century
- Creators
- Stephanie Keiko Inouye
- Contributors
- Linda B. Arthur (Degree Supervisor)
- Awarding Institution
- Washington State University
- Academic Unit
- Apparel, Merchandising, Design and Textiles, Department of
- Theses and Dissertations
- Master of Arts (MA), Washington State University
- Publisher
- Washington State University; [Pullman, Washington] :
- Identifiers
- 99900525105201842
- Language
- English
- Resource Type
- Thesis