Thesis
Experiencing entertainment-education: The influence of transportation and identification on story-consistent beliefs and attitudes
Washington State University
Master of Arts (MA), Washington State University
2006
Handle:
https://hdl.handle.net/2376/523
Abstract
Transportation and identification are examined as possible factors, influencing an entertainment-education (EE) program's impact on viewer held knowledge and attitudes concerning embedded prosocial messages. 183 undergraduates participated in this study. It was posited that the more transportation and identification a viewer experienced, the more that viewer would exhibit beliefs and attitudes consistent with prosocial messages embedded in the EE program watched. Transportation and identification did not influence story-consistent beliefs or counter arguing; however, transportation and identification are shown to have some impact on attitudes. Likewise, exposure to the EE program influenced attitudes when compared to a control group. This provides some empirical support to EE strategies and their effectiveness.
Metrics
6 File views/ downloads
66 Record Views
Details
- Title
- Experiencing entertainment-education
- Creators
- Jethro S De Lisle
- Contributors
- Rick W. Busselle (Degree Supervisor)
- Awarding Institution
- Washington State University
- Academic Unit
- Edward R. Murrow College of Communication
- Theses and Dissertations
- Master of Arts (MA), Washington State University
- Publisher
- Washington State University; Pullman, Wash. :
- Identifiers
- 99900525090501842
- Language
- English
- Resource Type
- Thesis