Thesis
Impact of Warmth and Competence on Job Candidates: Racial Stereotype Management Strategies for Asian Americans on Social Media
Washington State University
Master of Arts (MA), Washington State University
05/2024
DOI:
https://doi.org/10.7273/000006985
Abstract
This study investigated the online stereotype management strategies utilized by Asian Americans during the job application process when seeking employment with Caucasian employers. Guided by the Stereotype Content Model, this study aimed to assess how visual cues related to warmth and competence in social media profiles influence the likelihood of Asian Americans of different gender and racial subgroups being hired. Toward this goal, this study posed nine research questions covering a variety of factors that may influence hiring decisions. The findings provide valuable insights into the complex role of social media in the hiring process, as well as the impact of political ideology and beliefs about COVID-19 on hiring intentions. By delving into these nuances, this study contributes to a more comprehensive understanding of the challenges Asian Americans face in the job market and the strategies they employ to address them.
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Details
- Title
- Impact of Warmth and Competence on Job Candidates
- Creators
- Ziyao Zhang
- Contributors
- Alexis S Tan (Chair)Paul D. Bolls (Committee Member)Bimbisar Irom (Committee Member)
- Awarding Institution
- Washington State University
- Academic Unit
- Edward R. Murrow College of Communication
- Theses and Dissertations
- Master of Arts (MA), Washington State University
- Publisher
- Washington State University
- Number of pages
- 134
- Identifiers
- 99901125141101842
- Language
- English
- Resource Type
- Thesis