Thesis
Lifestyle fashion retailing in China: a study of the relationships between store environmental stimuli, personal value, perceived value and shopping behavior
Washington State University
Master of Science (MS), Washington State University
2018
Handle:
https://hdl.handle.net/2376/103190
Abstract
In the past few years, many multi-brand and lifestyle stores and experience-oriented shopping malls were opened in China. The number of new multi-brand shops opened between 2010 and 2013 is four times the total of the past 14 years (Galeotto, 2016). Although some scholars have studied the impact of lifestyle retailing on certain brands in Western countries and its importance for current and future fashion industry (e.g., Blackwell & Talarzyk, 1983, Kent, 2007), very few researchers have studied lifestyle fashion retailing in the past five years, and especially the emerging phenomenon of lifestyle fashion retailing in China. A lifestyle fashion shop is a fashion retailer that sells a wide range of product categories and niche brands to a specific target group of consumers who perceives the value of shopping in an attractive store environment that advocates a lifestyle or theme. The purpose of this thesis was to examine the relationships between store environmental stimuli, consumer personal value, perceived value and consumer shopping behaviors. In specific, the objectives of this study were threefold : 1) to identify the effects of lifestyle fashion shops' environmental stimuli on Chinese consumers' functional and symbolic value perceptions, 2) to determine the effects of Chinese consumers' functional and symbolic value perceptions and their personal values on the overall value perception towards the lifestyle fashion stores (i.e., M50Plus), and 3) to examine the effects of the overall consumers' value perception on their shopping behaviors. A total of 223 eligible responses of Chinese consumers in February 2018 were collected through a leading online survey platform in China (www.WJX.com). This research empirically determined six key consumer perceived functional and symbolic values, influenced by three fashion store environmental stimuli factors (social cues, design cues, and ambient cues), and influencing Chinese consumers' overall perceived value towards lifestyle fashion stores that in turn affects three consumer approach responses (i.e., repurchase intentions, time spent, and impulse buying) toward the stores. Additionally, a personal value, self-transcendence was found to negatively influence Chinese consumers' perceived value of lifestyle fashion stores.
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Details
- Title
- Lifestyle fashion retailing in China
- Creators
- Yini Chen
- Contributors
- T. Chi (Degree Supervisor)
- Awarding Institution
- Washington State University
- Academic Unit
- Apparel, Merchandising, Design and Textiles, Department of
- Theses and Dissertations
- Master of Science (MS), Washington State University
- Publisher
- Washington State University; [Pullman, Washington] :
- Identifiers
- 99900525384801842
- Language
- English
- Resource Type
- Thesis