Thesis
Mexican consumer preferences for biotechnology and retail food outlets
Master of Arts (MA), Washington State University
2004
Handle:
https://hdl.handle.net/2376/287
Abstract
The objective of this thesis is to better understand Mexican consumer preferences for biotechnology and retail food outlets. This objective is accomplished with two independent but related articles: an empirical study of Mexican consumer preferences and willingness to accept genetically modified (GM) food products and an empirical study of Mexican consumer preferences for retail food outlets. The first article is based on analysis of data obtained from a survey conducted in Mexico in May 2004 as part of this thesis project. Using a dichotomous choice contingent valuation method, I analyze factors that affect the willingness to accept GM food in Mexico. The second article is also based on analysis of data obtained the same consumer survey conducted in Mexico in May 2004. In this article, I analyze factors that affect the choice of retail food outlets in Mexico. An implication of this thesis is that there is an opportunity to market food segregated from GM product in Mexico. For those firms who want to market GM foods in Mexico, they need to convince Mexican consumers of the safety of their products with consumer education campaigns and credible risk communication. The thesis results will be of interest to food retailers in developing strategies to maintain a competitive advantage in this emerging retail food market place.
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Details
- Title
- Mexican consumer preferences for biotechnology and retail food outlets
- Creators
- Jose Cuellar
- Contributors
- Jill J. McCluskey (Degree Supervisor)
- Awarding Institution
- Washington State University
- Academic Unit
- Economic Sciences, School of
- Theses and Dissertations
- Master of Arts (MA), Washington State University
- Identifiers
- 99900524806901842
- Language
- English
- Resource Type
- Thesis