Thesis
Organic cotton apparel: knowledge level, attitudes, values, and the consideration of future consequences impact on purchase intentions
Washington State University
Master of Science (MS), Washington State University
2012
Handle:
https://hdl.handle.net/2376/100265
Abstract
Concern for the environment has steadily increased, and interest in understanding certain actions that consumers take to help alleviate some of the adverse environmental impacts has become the focal point of much research. Understanding the determinants of more environmentally friendly products like organic cotton apparel is important to better market these types of products. Accounting knowledge level, attitudes, values, and the consideration of future consequences this study aimed to expand on existing research regarding individual's participation in environmentally friendly consumptive behaviors. A survey was written and distributed online to a national sample to measure purchase intentions for organic cotton apparel. OLS and ordered probit models were used to estimate the relationships for an aggregate Pi index, as well as each of the separate purchase intention items from the survey. Biospheric values and subjective norms were found to be the strongest and most consistent predictors for organic cotton apparel purchase intentions across all estimations. Attitudes, price, country of origin and fiber content were also found to be significant predictors of organic cotton apparel purchase intentions, but varied throughout the estimations. Overall, individuals with strong normative beliefs and environmental values were found to be most likely to express purchase intentions for organic cotton apparel. This information is pertinent for future marketing officials, and retail providers interested in organic cotton apparel.
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Details
- Title
- Organic cotton apparel
- Creators
- Nicole Corrine Cummings
- Contributors
- Vicki A. McCracken (Degree Supervisor)
- Awarding Institution
- Washington State University
- Academic Unit
- Economic Sciences, School of
- Theses and Dissertations
- Master of Science (MS), Washington State University
- Publisher
- Washington State University; Pullman, Wash. :
- Identifiers
- 99900525061901842
- Language
- English
- Resource Type
- Thesis