Thesis
Predictive indicators in college athletics fundraising
Washington State University
Master of Science (MS), Washington State University
05/2020
DOI:
https://doi.org/10.7273/000004243
Handle:
https://hdl.handle.net/2376/124634
Abstract
With increased fundraising efforts in intercollegiate athletic departments, understanding the logistics of a donor base can be beneficial in campaigns with the goal of improving financial contributions. The purpose of this study is to increase the understanding of alumni fundraising by focusing on predictive indicators for major gift donors at Washington State University. This paper will address the following question: How can predictive modeling help target potential donors and their likelihood of making a financial contribution to the Athletic Department? In this study fourteen variables were used, and of those, six were found to be significant in predicting the likelihood of a financial contribution. Significant variables included: Alumni of Washington State, Years of Donating to Washington State Athletics, Total Contribution to Washington State Athletics, Job Title of Owner or Founder, Gender, Donor Interaction by Letter or Telephone, and Donor Interaction by Email or Personal. As Washington State University navigates through structuring new fundraising campaigns the results from this study can help with strategic planning for potential donors.
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Details
- Title
- Predictive indicators in college athletics fundraising
- Creators
- Jake Stevens
- Contributors
- Vicki A McCracken (Advisor) - Washington State University, Economic Sciences, School of
- Awarding Institution
- Washington State University
- Academic Unit
- Economic Sciences, School of
- Theses and Dissertations
- Master of Science (MS), Washington State University
- Publisher
- Washington State University
- Identifiers
- 99900896419401842
- Language
- English
- Resource Type
- Thesis