Thesis
Retailwords vs. retail actions: an exploratory study of the reduction in the use of plastic shopping bags in Spokane, Washington
Washington State University
Master of Arts (MA), Washington State University
2010
Handle:
https://hdl.handle.net/2376/100139
Abstract
The purpose of this study was to identify the nature and extent to which retailers in the United States implemented greentailing strategies to reduce the use of plastic shopping bags in the absence of government regulations. The research question that guided this study was: Are greentailing strategies related to minimizing the use of plastic shopping bags actually implemented without government regulation Data for this study were derived from eight retailers categorized as: 1) Big Box Giants, 2) Specialty Stores, 3) Department Stores, and 4) Grocery Stores. These retailers were located in River Park Square Shopping Center in Spokane, Washington. Content analysis of annual and social responsibility reports as well as in-store observations of "green" message displays, promotions or actions relating to the use of plastic shopping bags were conducted. The findings suggested that the primary motivation of retailers appeared to be to enhance and maintain a strong brand image rather than environmental concerns. There was a difference between what retailers said in principle in their reports and what they did in practice, in their brick and mortar stores.
Metrics
11 File views/ downloads
25 Record Views
Details
- Title
- Retailwords vs. retail actions
- Creators
- Linglin He
- Contributors
- Meriem Chida (Degree Supervisor)
- Awarding Institution
- Washington State University
- Academic Unit
- Apparel, Merchandising, Design and Textiles, Department of
- Theses and Dissertations
- Master of Arts (MA), Washington State University
- Publisher
- Washington State University; Pullman, Wash. :
- Identifiers
- 99900524809001842
- Language
- English
- Resource Type
- Thesis