Thesis
The effects of self-efficacy statements in anti-tobacco fear appeal PSAs
Washington State University
Master of Arts (MA), Washington State University
2006
Handle:
https://hdl.handle.net/2376/506
Abstract
Two hundred and ninety-two undergraduate students participated in an experiment examining participants' reactions to anti-tobacco messages. Participants viewed five antitobacco public service announcements (PSAs) created for the Washington state Department of Health either in their original form or with a self-efficacy statement added to the end of the PSA, or five neutral advertisements such as soup, cell phone, and banking commercials. Statistically significant results include that participants in the two PSA conditions indicated higher levels of intention to change their behavior when they perceived that the characters were similar to themselves. In addition, participants viewing the PSAs indicated higher levels of realism and fear than participants viewing the neutral commercials. Results regarding differences in perceptions of fear, perceptions of realism, intentions to change their behavior and smoking refusal self-efficacy in the self-efficacy and no efficacy conditions were not statistically significant but were in the predicted direction. Implications and future directions for research are discussed.
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Details
- Title
- The effects of self-efficacy statements in anti-tobacco fear appeal PSAs
- Creators
- Myiah Hutchens. Hively
- Contributors
- Bruce E. Pinkleton (Degree Supervisor)
- Awarding Institution
- Washington State University
- Academic Unit
- Edward R. Murrow College of Communication
- Theses and Dissertations
- Master of Arts (MA), Washington State University
- Publisher
- Washington State University; Pullman, Wash. :
- Identifiers
- 99900525161601842
- Language
- English
- Resource Type
- Thesis