Thesis
The effects of violent portrayals in movie previews and individual arousal seeking tendency on viewers' expections and anticipated enjoyment of motion pictures
Master of Arts (MA), Washington State University
2004
Handle:
https://hdl.handle.net/2376/101101
Abstract
This study investigated the effects of violent portrayals in movie previews and individuals’ arousal seeking tendencies on viewers’ expectations, arousal and anticipated enjoyment of motion pictures. Participants in a post-test only between group experiment were exposed to six movie previews previously edited as violent and nonviolent versions. Their arousal seeking tendencies were tested after they watched the movie previews. The results show that when exposed to nonviolent previews, high arousal seekers tended to expect less enjoyment of the movies than low arousal seekers do, while the anticipated violence levels of the movies and arousal levels did not differ significantly as a function of violent portrayals in the previews. Female viewers tended to rate higher level of anticipated violence for both versions of movie previews. Further, theoretical and practical implications of these results were discussed.
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Details
- Title
- The effects of violent portrayals in movie previews and individual arousal seeking tendency on viewers' expections and anticipated enjoyment of motion pictures
- Creators
- Guangxin Xie
- Contributors
- Paul David Bolls (Degree Supervisor)
- Awarding Institution
- Washington State University
- Academic Unit
- Edward R. Murrow College of Communication
- Theses and Dissertations
- Master of Arts (MA), Washington State University
- Identifiers
- 99900525170001842
- Language
- English
- Resource Type
- Thesis