Thesis
The influence of individual predispositions on measures of message encoding
Master of Arts (MA), Washington State University
2005
Handle:
https://hdl.handle.net/2376/351
Abstract
This pilot study investigated the influence of predispositions on measures of message encoding. The purpose of the study was two-fold. First, to inform theories of behavior change by adding to the understanding of the mechanisms that mediate the cognitive and emotional processing of a mediated health message. Second, to employ a methodological component by exploring the influence of predispositions and priming on time locked physiological measures of attention and emotional response. Predispositions, for the purpose of this study, included expectancies, behavior, perceived norms, peer influence, and behavior intention. The findings indicate some influence on average measures of overall attention and emotional response to the message, as well as with recognition memory. Peer influence and perceived norms were associated with the above dependent variables. The findings indicate no influence of predisposition on psychophysiology measures of attention and valence. These findings, taken together, suggest that predispositions do not seem to influence initial processing of health information in a laboratory setting where subjects are asked to pay attention. They may, however, influence the way in which information is placed in working memory.
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Details
- Title
- The influence of individual predispositions on measures of message encoding
- Creators
- Rebecca Van de Vord
- Contributors
- Erica Weintraub Austin (Degree Supervisor)
- Awarding Institution
- Washington State University
- Academic Unit
- Edward R. Murrow College of Communication
- Theses and Dissertations
- Master of Arts (MA), Washington State University
- Identifiers
- 99900525096301842
- Language
- English
- Resource Type
- Thesis