Thesis
The perceptions of luxury products as status symbols by Taiwanese college students
Washington State University
Master of Arts (MA), Washington State University
2005
Handle:
https://hdl.handle.net/2376/360
Abstract
The purpose of this study was to analyze the perceptions of Taiwanese college students enrolled at Washington State University (WSU) toward luxury products as status symbols. A self-administered survey consisting of 15 statements was administered to 71 Taiwanese college students at WSU. The results indicated that most respondents agreed that luxury products can bring perceived status to the owner, and function as a status symbol. The results also showed that more respondents were motivated to buy luxury products in order to express their personal taste and individuality but not to fit in with their peers. Finally, more respondents agreed that they like visible designer labels and logos, but they considered the quality to be more important than the logos and labels when purchasing luxury products.
Metrics
Details
- Title
- The perceptions of luxury products as status symbols by Taiwanese college students
- Creators
- Yi-Ning Chang
- Contributors
- Lombuso S. Khoza (Degree Supervisor)
- Awarding Institution
- Washington State University
- Academic Unit
- Apparel, Merchandising, Design and Textiles, Department of
- Theses and Dissertations
- Master of Arts (MA), Washington State University
- Publisher
- Washington State University; [Pullman, Washington] :
- Identifiers
- 99900525077301842
- Language
- English
- Resource Type
- Thesis