Thesis
The role of cynicism and involvement in perceived credibility of media sources among college students
Master of Arts (MA), Washington State University
2008
Handle:
https://hdl.handle.net/2376/100697
Abstract
This study explores the role of political decision making in college students' perceived credibility of media sources. Specifically, it tapped into the associations among perceived credibility of media sources, cynicism and involvement. This study also compared the differences in the levels of perceived credibility between traditional and new media sources. Employing an online survey on Survey Monkey, the study generated responses via three-wave blanket emails and obtained a final sample of 668 responses. The regressions results indicate that cynicism negatively predicts traditional media but not new media sources except political comedy and talk radio. Involvement positively predicts both traditional and new media sources except TV, social networking sites, and talk radio. One way analysis of variance with post-hoc reveals that traditional media sources are significantly more credible than new media sources. Implications of the results were discussed and directions of future research were suggested.
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Details
- Title
- The role of cynicism and involvement in perceived credibility of media sources among college students
- Creators
- Hanlong Fu
- Contributors
- Bruce E. Pinkleton (Degree Supervisor)
- Awarding Institution
- Washington State University
- Academic Unit
- Edward R. Murrow College of Communication
- Theses and Dissertations
- Master of Arts (MA), Washington State University
- Identifiers
- 99900525046701842
- Language
- English
- Resource Type
- Thesis