Thesis
U.S. consumer response to collection of original styles featuring Burmese fabrics
Washington State University
Master of Arts (MA), Washington State University
2017
Handle:
https://hdl.handle.net/2376/101763
Abstract
The specific focus of this study was (1) to design and create five contemporary fashion designs based on visual art styles (Dondis, 1973) incorporating colorful traditional Burmese plain fabrics and "Acheik" fabrics and Burmese traditional costume and artifacts inspirations; (2) to analyze the consumers' responses to FEA attributes across five different garment styles; and (3) to measure the aesthetic appeal of Burmese traditional fabric within fashion designs. In this study, Functional, Expressive and Aesthetic (FEA) Consumer Needs Model (Lamb & Kallal, 1992) was used as the conceptual framework for creating the survey design and analysis. An Amazon Mechanical Turk online survey was used to obtain 200 women samples. The purposive sample were 19-40 years of age, mostly white, college educated and from 40 states across the U.S. The results of the analysis were two part: (1) quantitative results for demographics and Likert scale questions for five different styles of garments that incorporated functional, expressive and aesthetic (FEA) considerations and (2) qualitative results of open-ended questions classified within FEA themes. Each style in the collection had differing proportion of audience within the sample who supported the design. Qualitative statements emphasized design strength and weakness across the five designs within aesthetic considerations of attractiveness of style, flattering to the body, and design character. Therefore, sketches of refined designs based on input from participants' comments were also shown in this study. In future design research, these refined designs could be made and used to reach a larger audience of consumers who prefer refined designs.
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Details
- Title
- U.S. consumer response to collection of original styles featuring Burmese fabrics
- Creators
- Mon Thu Aung Myin
- Contributors
- Carol J. Salusso (Degree Supervisor)
- Awarding Institution
- Washington State University
- Academic Unit
- Apparel, Merchandising, Design and Textiles, Department of
- Theses and Dissertations
- Master of Arts (MA), Washington State University
- Publisher
- Washington State University; [Pullman, Washington] :
- Identifiers
- 99900525139801842
- Language
- English
- Resource Type
- Thesis