Thesis
Women's plus-size apparel: assessment of clothing size charts among National Retail Federation's 2015 Top 100 US retailers
Washington State University
Master of Arts (MA), Washington State University
2016
Handle:
https://hdl.handle.net/2376/101315
Abstract
The term Plus-Size is used throughout the apparel industry and our society, but it is a poorly defined term without clear parameters. Women's apparel sizing is varied and nonstandardized, which leads to confusion and frustration for consumers. The purpose of this study is to determine the manner in which the fashion industry currently defines Plus-Sized clothing sizes. This takes two forms in this study: how Plus-Sized clothing is classified within online merchandising categories; and how Plus-Size sizes are parameterized. The retailers chosen for this study are taken from the National Retail Federation's Top 100 Retailers Chart 2015 (Kantar Retail, n.d.). This study attempts to clarify the measurements used in discussing Plus-Sized apparel and its categorization in a multi-disciplinary manner. The results of this study are discussed in an intersectional feminist, Fat Studies, and merchandising perspective to ultimately advance the well-being of Plus-Sized women and provide a foundation for future research.
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Details
- Title
- Women's plus-size apparel
- Creators
- Susan Christine Dunn
- Contributors
- Deborah A. Christel (Degree Supervisor)
- Awarding Institution
- Washington State University
- Academic Unit
- Apparel, Merchandising, Design and Textiles, Department of
- Theses and Dissertations
- Master of Arts (MA), Washington State University
- Publisher
- Washington State University; [Pullman, Washington] :
- Identifiers
- 99900525070901842
- Language
- English
- Resource Type
- Thesis