Journal article
Adoption of Internet shopping: the role of consumer innovativeness
Industrial management + data systems, Vol.100(7), pp.294-300
10/01/2000
Handle:
https://hdl.handle.net/2376/114579
Abstract
The projected sales potential for Internet commerce indicates that businesses must understand those consumer characteristics that will influence consumer adoption of this medium for shopping. An empirical study conducted here (n = 403) investigates the extent to which open-processing (more general innovativeness) and domain-specific innovativeness explain the conditions under which consumers move from general Internet usage to a product purchase via the Internet. The results of our study find that generally higher amounts of Internet use (for non-shopping activities) are associated with an increased amount of Internet product purchases. Importantly, however, this relationship is moderated by domain-specific but not general innovativeness. Implications for business practice and academic research are provided.
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Details
- Title
- Adoption of Internet shopping: the role of consumer innovativeness
- Creators
- Alka Varma Citrin - Washington State University, Pullman, Washington, USADavid E Sprott - Washington State University, Pullman, Washington, USASteven N Silverman - Washington State University, Pullman, Washington, USADonald E Stem - Washington State University, Pullman, Washington, USA
- Publication Details
- Industrial management + data systems, Vol.100(7), pp.294-300
- Academic Unit
- Marketing and International Business, Department of
- Publisher
- MCB UP Ltd
- Identifiers
- 99900548344101842
- Language
- English
- Resource Type
- Journal article