Journal article
An Exploration of the Associations of Alcohol-Related Social Media Use and Message Interpretation Outcomes to Problem Drinking Among College Students
Health communication, Vol.32(7), pp.864-871
07/03/2017
PMID: 27421038
Abstract
College students' use of digital communication technology has led to a rapid expansion of digital alcohol marketing efforts. Two surveys (total usable n = 637) were conducted to explore college students' experiences with alcohol-related social media, their decision making related to alcohol use, and their problematic drinking behaviors. Study results indicated that students' use of alcohol-related social media predicted their problem drinking behaviors. In addition, students' wishful identification, perceived desirability, perceived similarity, and normative beliefs predicted their expectancies for drinking alcohol. Finally, students' expectancies for drinking alcohol predicted their problematic drinking behaviors.
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Details
- Title
- An Exploration of the Associations of Alcohol-Related Social Media Use and Message Interpretation Outcomes to Problem Drinking Among College Students
- Creators
- Eric W Hoffman - a Department of Communication , Flagler CollegeErica Weintraub Austin - Washington State UniversityBruce E Pinkleton - Washington State University, Edward R. Murrow College of CommunicationBruce W Austin - Washington State University, Department of Kinesiology and Educational Psychology
- Publication Details
- Health communication, Vol.32(7), pp.864-871
- Academic Unit
- Strategic Communication, Department of
- Identifiers
- 99901130240801842
- Language
- English
- Resource Type
- Journal article