At the ACRL 2017 conference in Baltimore, Maryland, we presented a poster on a program called, “The Librarian BFF Program for Distance Graduate Students.” The title is a tongue-in-cheek way of framing librarians to be students’ and faculty’s “best friend forever,” which was our approach for providing a personalized librarian service to a specific group of users. With the connotation of being a “BFF,” we adopted a more playful and intimate attitude to delivering the service.