Building a health promotion agenda in local newspapers

Beverly E Martinson; Douglas Blanks Hindman

doi:10.1093/her/cyg104

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Building a health promotion agenda in local newspapers

Journal article

Open access

Peer reviewed

Building a health promotion agenda in local newspapers

Beverly E Martinson and Douglas Blanks Hindman

Health education research, Vol.20(1), pp.51-60

02/2005

DOI: https://doi.org/10.1093/her/cyg104

Handle:

https://hdl.handle.net/2376/113947

PMID: 15253997

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Abstract

Midwestern United States

Health Promotion - organization & administration

Newspapers as Topic

Mass Screening

Humans

Female

Breast Neoplasms - diagnosis

Mammography - utilization

This is an analysis of newspaper coverage of breast cancer topics during a community-based health promotion campaign. The 4-year campaign, called the Breast Cancer Screening Campaign (BCSC), was devoted to promoting mammography screening in a Midwestern state. The BCSC included both paid advertising and volunteer-led community interventions that were intended, in part, to increase the flow of information about breast cancer and mammography screening in the local mass media. Findings showed that intervention was positively associated with local newspaper content about breast cancer, but the effects were confined to communities served by weekly newspapers. We discuss the implications of this study for future community-based health promotion campaigns.

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Details

Title: Building a health promotion agenda in local newspapers
Creators: Beverly E Martinson - Reach Partners, Inc., Fargo, 58103 ND, USA
Douglas Blanks Hindman
Publication Details: Health education research, Vol.20(1), pp.51-60
Academic Unit: Journalism and Media Production, Department of
Publisher: England
Grant note: CA58659 / NCI NIH HHS
Identifiers: 99900548261601842
Language: English
Resource Type: Journal article