Journal article
Building consumer self-control: The effect of self-control exercises on impulse buying urges
Marketing letters, Vol.23(1), pp.61-72
03/2012
Handle:
https://hdl.handle.net/2376/112223
Abstract
In this research, the effects of self-control exercises on impulse buying urges are examined. Drawing on the strength model of self-control (Baumeister and Heatherton 1996, Psychological Inquiry 7:1–15), the present paper aims to shed light on impulsive buying by exploring the impact of enhancement of self-control as a result of repeated physical and cognitive self-control exercises over time. The findings showed that these self-control exercises reduced impulse buying urges. Directions for future research are discussed.
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Details
- Title
- Building consumer self-control: The effect of self-control exercises on impulse buying urges
- Creators
- Abdullah Sultan - Department of Management and Marketing Kuwait University P.O. Box 5486 Safat 13055 KuwaitJeff Joireman - Department of Marketing Washington State University P.O. Box 644730 Pullman WA 99164-4730 USADavid Sprott - Department of Marketing Washington State University P.O. Box 644730 Pullman WA 99164-4730 USA
- Publication Details
- Marketing letters, Vol.23(1), pp.61-72
- Academic Unit
- Marketing and International Business, Department of
- Publisher
- Springer US; Boston
- Identifiers
- 99900547606501842
- Language
- English
- Resource Type
- Journal article