Channel One and Effectiveness of Media Literacy

Erica Weintraub Austin; Bruce E Pinkleton; Rebecca Van de Vord; Michelle Arganbright; Yi-Chun Chen

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Channel One and Effectiveness of Media Literacy

Journal article

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Channel One and Effectiveness of Media Literacy

Erica Weintraub Austin, Bruce E Pinkleton, Rebecca Van de Vord, Michelle Arganbright and Yi-Chun Chen

Academic exchange quarterly : AEQ, Vol.10(3)

Autumn 2006

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Abstract

Media literacy

A field experiment (N=239) with randomized assignment of 15 seventh- and eighth-grade classes to one of three media literacy lesson conditions (logic, affect-added and control) and random mixing of classes to the extent possible was used to evaluate a media literacy lesson. The findings of this study confirm that personal experience with media affects students’ reactions to lessons about the media.

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Title: Channel One and Effectiveness of Media Literacy
Creators: Erica Weintraub Austin (Author) - Washington State University
Bruce E Pinkleton (Author) - Washington State University, Edward R. Murrow College of Communication
Rebecca Van de Vord (Author)
Michelle Arganbright (Author)
Yi-Chun Chen (Author)
Publication Details: Academic exchange quarterly : AEQ, Vol.10(3)
Academic Unit: Strategic Communication, Department of
Identifiers: 99901129226401842
Language: English
Resource Type: Journal article