Journal article
Consumer Ethics: The Role of Acculturation in U.S. Immigrant Populations
Journal of business ethics, Vol.64(1), pp.1-16
03/2006
Handle:
https://hdl.handle.net/2376/108361
Abstract
This study examines the role of acculturation in shaping consumers’ views of ethics. Specifically, it examines the relationships between the desire to keep one’s original culture, the desire to adopt the host culture, and the four dimensions of the Muncy and Vitell (Journal of Business Research Ethics 24(4), 297, 1992) consumer ethics scale. Using two separate immigrant populations – one of former Middle-Eastern residents now living in the U.S. and the other of Asian immigrants in the U.S. – results indicate that those who want to keep their original culture are less tolerant of unethical consumer activities, while those who are more willing to adopt the host culture are more tolerant of these same consumer activities. Furthermore, the immigrants in both studies who are more tolerant of unethical consumer activities are those who are generally somewhat younger and with less formal education. The relationship between gender and consumer ethics was not significant.
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Details
- Title
- Consumer Ethics: The Role of Acculturation in U.S. Immigrant Populations
- Creators
- Ziad Swaidan - School of Business Administration University of Houston-Victoria 919 Featherbrook Ct. Sugar Land TX 77479Scott Vitell - School of Business Administration University of Houston-Victoria 919 Featherbrook Ct. Sugar Land TX 77479Gregory Rose - School of Business Administration University of Houston-Victoria 919 Featherbrook Ct. Sugar Land TX 77479Faye Gilbert - School of Business Administration University of Houston-Victoria 919 Featherbrook Ct. Sugar Land TX 77479
- Publication Details
- Journal of business ethics, Vol.64(1), pp.1-16
- Academic Unit
- Management, Information Systems, and Entrepreneurship, Department of
- Publisher
- Kluwer Academic Publishers; Dordrecht
- Identifiers
- 99900547268001842
- Language
- English
- Resource Type
- Journal article