Consumer animosity in the global value chain: The effect of international production shifts on willingness to purchase hybrid products

Journal article

Peer reviewed

Charles A Funk, Jonathan D Arthurs, Len J Treviño and Jeff Joireman

Journal of international business studies, Vol.41(4), pp.639-651

05/2010

Handle:

https://hdl.handle.net/2376/115172

Metrics

3 Record Views

Title: Consumer animosity in the global value chain: The effect of international production shifts on willingness to purchase hybrid products
Creators: Charles A Funk
Jonathan D Arthurs
Len J Treviño
Jeff Joireman
Publication Details: Journal of international business studies, Vol.41(4), pp.639-651
Academic Unit: Marketing and International Business, Department of
Identifiers: 99900548020101842
Language: English
Resource Type: Journal article