- Title
- Consumer reactions to round numbers in brand names
- Creators
- Kunter GunastiTimucin Ozcan
- Publication Details
- Marketing letters, Vol.27(2), pp.309-322
- Academic Unit
- Marketing and International Business, Department of
- Identifiers
- 99900548327601842
- Language
- English
- Resource Type
- Journal article
Journal article
Consumer reactions to round numbers in brand names
Marketing letters, Vol.27(2), pp.309-322
06/2016
Handle:
https://hdl.handle.net/2376/118164
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