Journal article
Development of Apparel Product Evaluation (APE) framework: a systematic classification of evaluative criteria
International journal of fashion design, technology and education, Vol.14(2), pp.243-252
05/04/2021
Abstract
Based on a systematic analysis of extant research on apparel evaluative criteria and following the logical partitioning approach of developing classification schemes (Hunt, 2010, Marketing theory: Foundations, controversy, strategy, and resource-advantage theory. Routledge), we developed a new classification system, titled Apparel Product Evaluation (APE) framework. The framework integrates, clarifies, and logically organises evaluative criteria into four mutually exclusive and clearly defined dimensions: Intrinsic, Marketing, Functional, and Socio-Communicative. Law-like propositions were developed to explicate each dimension and guide the classification of evaluative criteria. Sustainability criteria were incorporated in the framework. This comprehensive classification framework can guide new product development and holistic understanding of how people evaluate apparel products. The framework methodically explains the roles of producers, retailers, consumers, and society and their interactions in defining and activating various evaluative attributes in the four dimensions. Organisation and classification of a phenomenon, such as evaluative criteria, is the first step towards theory-building and helps to advance the knowledge in the area.
Metrics
1 File views/ downloads
6 Record Views
Details
- Title
- Development of Apparel Product Evaluation (APE) framework: a systematic classification of evaluative criteria
- Creators
- Armine GhalachyanE. Karpova - The University of North Carolina at Greensboro
- Publication Details
- International journal of fashion design, technology and education, Vol.14(2), pp.243-252
- Academic Unit
- Apparel, Merchandising, Design and Textiles, Department of
- Publisher
- Taylor & Francis
- Identifiers
- 99900891639601842
- Language
- English
- Resource Type
- Journal article