Journal article
Does "Yes or No" on the Telephone Mean the Same as "Check-All-That-Apply" on the Web?
Public opinion quarterly, Vol.72(1), pp.103-113
2008
Handle:
https://hdl.handle.net/2376/106090
Abstract
Recent experimental research has shown that respondents to forced-choice questions endorse significantly more options than respondents to check-all questions. This research has challenged the common assumption that these two question formats can be used interchangeably but has been limited to comparisons within a single survey mode. In this paper we use data from a 2004 random sample survey of university students to compare the forced-choice and check-all question formats across web self-administered and telephone interviewer-administered surveys as they are commonly used in survey practice. We find that the within-mode question format effects revealed by previous research and reaffirmed in the current study appear to persist across modes as well; the telephone forced-choice format produces higher endorsement than the web check-all format. These results provide further support for the argument that the check-all and forced-choice question formats do not produce comparable results and are not interchangeable formats. Additional comparisons show that the forced-choice format performs similarly across telephone and web modes.
Metrics
19 Record Views
Details
- Title
- Does "Yes or No" on the Telephone Mean the Same as "Check-All-That-Apply" on the Web?
- Creators
- Jolene D SmythLeah Melani ChristianDon A Dillman
- Publication Details
- Public opinion quarterly, Vol.72(1), pp.103-113
- Academic Unit
- Sociology, Department of
- Publisher
- Oxford University Press
- Identifiers
- 99900547003601842
- Language
- English
- Resource Type
- Journal article