Journal article
Effect of outdoor temperature, heat primes and anchoring on belief in global warming
Journal of environmental psychology, Vol.30(4), pp.358-367
12/2010
Handle:
https://hdl.handle.net/2376/115490
Abstract
It is generally acknowledged that global warming is occurring, yet estimates of future climate change vary widely. Given this uncertainty, when asked about climate change, it is likely that people’s judgments may be affected by heuristics and accessible schemas. Three studies evaluated this proposition. Study 1 revealed a significant positive correlation between the outdoor temperature and beliefs in global warming. Study 2 showed that people were more likely to believe in global warming when they had first been primed with heat-related cognitions. Study 3 demonstrated that people were more likely to believe in global warming and more willing to pay to reduce global warming when they had first been exposed to a high vs. a low anchor for future increases in temperature. Together, results reveal that beliefs about global warming (and willingness to take actions to reduce global warming) are influenced by heuristics and accessible schemas. Several practical implications are discussed.
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Details
- Title
- Effect of outdoor temperature, heat primes and anchoring on belief in global warming
- Creators
- Jeff Joireman - Department of Marketing, Washington State University, Pullman, WA, United StatesHeather Barnes Truelove - Consortium for Risk Evaluation with Stakeholder Participation and Vanderbilt Institute for Energy and Environment, Vanderbilt University, Nashville, TN, United StatesBlythe Duell - Department of Education and Behavioral Sciences, Southeastern Oklahoma State University, OK, United States
- Publication Details
- Journal of environmental psychology, Vol.30(4), pp.358-367
- Academic Unit
- Marketing and International Business, Department of; Psychology, Department of
- Publisher
- Elsevier India Pvt Ltd
- Identifiers
- 99900548174201842
- Language
- English
- Resource Type
- Journal article