Journal article
Effects of interpretations of televised alcohol portrayals on children's alcohol beliefs
Journal of broadcasting & electronic media, Vol.38(4), pp.417-435
09/22/1994
Abstract
The model of television interpretation processes introduced by Austin, Roberts, and Nass (1990) is tested in the context of alcohol portrayals, receiving considerable support in a cross-sectional survey of 154 at-risk pre-adolescents. The results suggest that children develop expectancies through an interpretation process that is both logical and emotional, making use of both real-life and televised sources of information. It is argued that an effective strategy for the prevention of alcohol abuse must help children develop skepticism toward televised portrayals of alcohol use and must address the primary role played by parents as information sources and as behavioral models.
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Details
- Title
- Effects of interpretations of televised alcohol portrayals on children's alcohol beliefs
- Creators
- Erica Weintraub Austin - Washington State University, Strategic Communication, Department ofHeidi Kay Meili - Language arts teacher , Cheney School District
- Publication Details
- Journal of broadcasting & electronic media, Vol.38(4), pp.417-435
- Academic Unit
- Strategic Communication, Department of
- Publisher
- Taylor & Francis Group
- Identifiers
- 99901131439801842
- Language
- English
- Resource Type
- Journal article