Journal article
Effects of media, parents, and peers on African American adolescents' efficacy toward the media and the future
The Howard journal of communications, Vol.8(3), pp.275-290
07/01/1997
Abstract
A survey of 137 African American adolescents from a northwestern city tested the Austin model (E. W. Austin & H. K. Meili, 1994; E. W. Austin, D. F. Roberts, & C. I. Nass, 1990) for children's media interpretation processes to explore media, peer, and parent influences on the adolescents' efficacy toward media celebrities. The model applied well to these data, with realism predicting similarity, which along with desirability predicted identification and efficacy toward celebrities. Desirability had direct effects on all other media-related variables. Source credibility was not a significant predictor, except for present-oriented efficacy. Perceptions about peers contributed to perceptions of media believability and efficacy toward media celebrities, the present and one's future, with perceptions about parents contributing to perceptions of media similarity and efficacy toward media celebrities. Thus, the expectation that efficacy would be determined through a decision-making process both logical and emotional was supported, with perceptions of the media and peers playing a more extensive role than perceptions of parents.
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Details
- Title
- Effects of media, parents, and peers on African American adolescents' efficacy toward the media and the future
- Creators
- Erica Weintraub Austin - Washington State University, Strategic Communication, Department ofCarla Freeman - Kaiser Permanente Center for Health Research
- Publication Details
- The Howard journal of communications, Vol.8(3), pp.275-290
- Academic Unit
- Strategic Communication, Department of
- Publisher
- Taylor & Francis Group
- Identifiers
- 99901131440001842
- Language
- English
- Resource Type
- Journal article