Explaining Perceptions of Advertising Tone

Journal article

Peer reviewed

Travis N Ridout and Erika Franklin Fowler

Political research quarterly, Vol.65(1), pp.62-75

03/2012

Handle:

https://hdl.handle.net/2376/114294

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Title: Explaining Perceptions of Advertising Tone
Creators: Travis N Ridout - Washington State University, Pullman, WA, USA
Erika Franklin Fowler - Wesleyan University, Middletown, CT, USA
Publication Details: Political research quarterly, Vol.65(1), pp.62-75
Academic Unit: Politics, Philosophy and Public Affairs, School of
Identifiers: 99900547827901842
Language: English
Resource Type: Journal article