Journal article
Exploring Relationships among Media Use Frequency, Perceived Media Importance, and Media Satisfaction in Political Disaffection and Efficacy
Mass communication & society, Vol.5(2), pp.141-163
05/01/2002
Abstract
The results of a telephone survey of registered voters in WA explored the ways in which citizens' media exposure, perceptions of media importance, & media performance satisfaction associate with political disaffection & efficacy. The study tested two alternate models, one that included media satisfaction measures to predict citizens' levels of political disaffection & efficacy, & the other that included only media use frequency & perceived media importance. Satisfaction measures were more useful predictors of cynicism & of negativism toward the media than were media use frequency or perceived media importance measures. Media use frequency & importance measures predicted only negativism, primarily toward campaigns. The findings indicate that social scientists should focus on citizens' satisfaction with media performance to understand the role of the media in political decisionmaking. 4 Tables, 67 References. Adapted from the source document.
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Details
- Title
- Exploring Relationships among Media Use Frequency, Perceived Media Importance, and Media Satisfaction in Political Disaffection and Efficacy
- Creators
- Bruce Pinkleton - Washington State University, Edward R. Murrow College of CommunicationErica Austin - Washington State University, Strategic Communication, Department of
- Publication Details
- Mass communication & society, Vol.5(2), pp.141-163
- Academic Unit
- Strategic Communication, Department of
- Identifiers
- 99901129224301842
- Language
- English
- Resource Type
- Journal article