Journal article
Health Promotion Messages in Entertainment Media: Crime Drama Viewership and Intentions to Intervene in a Sexual Assault Situation
Journal of health communication, Vol.18(1), pp.105-123
01/01/2013
Handle:
https://hdl.handle.net/2376/112935
PMID: 23020668
Abstract
Popular crime dramas have tackled sensitive issues such as sexual assault with increasing frequency over the past 20 years. These popular programs increasingly demonstrate the emotional and physical effect of sexual assault on its victims, and in some instances they depict individuals being rewarded for intervening to prevent or stop an assault in progress. It is possible that this content could affect attitudes related to sexual assault prevention. However, no previous research has examined this possibility. In the fall 2008 semester, 508 undergraduates at a large northwestern university completed a questionnaire about media use and bystander intervention in a sexual assault situation. Results from hierarchical regressions lend support for the integrative model of behavioral prediction in that instrumentality, rape myth acceptance, perceived social norms, perceived efficacy related to intervening, and exposure to primetime crime dramas were associated with participants' intentions to intervene in a sexual assault. The results suggest that crime dramas may be a useful venue for prevention messages as exposure to crime dramas uniquely contributed to intentions to intervene in a sexual assault.
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Details
- Title
- Health Promotion Messages in Entertainment Media: Crime Drama Viewership and Intentions to Intervene in a Sexual Assault Situation
- Creators
- Stacey J. T Hust - Edward R. Murrow College of Communication , Washington State UniversityEmily Garrigues Marett - Management and Information Systems , Mississippi State UniversityMing Lei - Edward R. Murrow College of Communication , Washington State UniversityHua Chang - Department of Marketing , LeBow College of Business, Drexel UniversityChunbo Ren - Department of Journalism , Central Michigan UniversityAnna Lazárová McNab - Department of Commerce , Niagara UniversityPaula M Adams - Health and Wellness Services, Washington State University
- Publication Details
- Journal of health communication, Vol.18(1), pp.105-123
- Academic Unit
- Program in Communication
- Publisher
- Taylor & Francis Group
- Identifiers
- 99900548144701842
- Language
- English
- Resource Type
- Journal article