Journal article
How and why parents take on the tube
Journal of broadcasting & electronic media, Vol.43(2), pp.175-192
03/22/1999
Abstract
A survey of 225 parents assesses patterns of television-related interaction, viewing habits and perceptions. Mediation is conceptually distinct from coviewing and has different motivations and implications when positive or negative in valence. A typology of mediation patterns includes nonmediators (parents who talk about television with their children infrequently), optimists (those whose discussion primarily reinforces television content), cynics (those whose discussion primarily counters television content) and selectives (those who use both positive and negative discussion strategies).
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Details
- Title
- How and why parents take on the tube
- Creators
- Erica Weintraub Austin - Washington State University, Strategic Communication, Department ofPaul Bolls - Washington State University, Strategic Communication, Department ofYuki Fujioka - Doctoral Candidate at the Edward R. Murrow School of Communication , Washington State UniversityJason Engelbertson - Washington State University
- Publication Details
- Journal of broadcasting & electronic media, Vol.43(2), pp.175-192
- Academic Unit
- Strategic Communication, Department of
- Publisher
- Taylor & Francis Group
- Identifiers
- 99901131440601842
- Language
- English
- Resource Type
- Journal article