Journal article

Peer reviewed

How competitor brand names affect within-brand choices

Kunter Gunasti and Berna Devezer

Marketing letters, Vol.27(4), pp.715-727

12/2016

DOI: https://doi.org/10.1007/s11002-015-9374-x

Handle:

https://hdl.handle.net/2376/115288

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Title: How competitor brand names affect within-brand choices
Creators: Kunter Gunasti
Berna Devezer
Publication Details: Marketing letters, Vol.27(4), pp.715-727
Academic Unit: Marketing and International Business, Department of
Identifiers: 99900548237401842
Language: English
Resource Type: Journal article